What’s New in the Shoestring Marketing World

Is Your Website Committing a Deadly Sin?
January 12, 2012 By Jessica Swanson 20 Comments
“Everything is designed. Few things are designed well.” – Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her brand-new, razzle-dazzle website with me. So, as we sit sipping Starbuck Lattes, Annie unveils the site in all its glory. [...]
Shoestring Marketing Videos

How to Create a LinkedIn Company Page in 5 Simple Steps
January 5, 2012 By Jessica Swanson Leave a Comment
Learn how to create a LinkedIn Company Page for your small business in 5 simple steps
“How-To” Marketing Articles

3 Tips for Writing Your About Page
July 19, 2011 By Jessica Swanson Leave a Comment
Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. (Is [...]
Shoestring Marketing “Top 50″ List

50 Top Article Directories
July 14, 2011 By Jessica Swanson 1 Comment
If you’ve written up a snazzy article and are wondering where you can publish it online, here are the top 50 article directories in order of popularity: 1. Knol 2.ehow 3. ezine articles 4. Squidoo 5. Hubpages 6. Articlebase 7. Examiner 8. Technorati 9. Buzzle 10. Associatedcontent 11. Suite101 12. Seeking Alpha 13. Bright Hub [...]

50 Ways to get more Facebook “Likes”
July 6, 2011 By Jessica Swanson 12 Comments
If you have a Facebook Page for your small business, it doesn’t take long to realize that you need people to “like” your page before you can do much of anything. Here are 50 ways to directly (and indirectly) get more folks to “like” your Facebook page: 1) Create a vanity URL. Instead of using [...]

50 Fantabulous Facebook Status Updates
June 29, 2011 By Jessica Swanson 3 Comments
Small business owners everywhere struggle with various ways to update their Facebook status. Obviously, you want to offer your friends juicy tidbits, interesting information and creative content. But, what happens when you’ve run out of new ideas and are facing “Facebook status update block?” Here are 50 fresh ideas to update your Facebook status: 1) [...]