7 Powerful Headlines for Small Business Owners

Successful small business owners understand that all ad-copy, whether it’s part of your website, emails, or sales letter, starts with a rock star headline. That seemingly unimportant headline is going to make-it or break-it for you,  because its job is to reach out, grab your prospect’s attention and keep them reading.

Well, there’s good news and bad news.

Here’s the bad news: you have about three seconds to grab your reader’s attention.

If your headline isn’t jaw-droppingly awesome, you’ve lost your prospect. Let’s face it, they have better things to do than read boring sales copy.

But, here’s the good news: there are “headline templates” that have proven to work time and time again.

Here are seven powerful headlines, to get your creative wheels turning:

1) The “How-to” Headline

“How To Stop Smoking In 7 Days or Less”

2) The Testimonial Headline

“I Was Able To Tap Into Pam’s Marketing System and Double My Profits Overnight!” – John Brown, Lansing, MI

3) The Headline That Offers a Benefit

Find Out The Secrets of Throwing Away Your List Of Tired Old Leads and Instead Have Prospects Chasing You!”

4) The Question Headline

“Do You Toss and Turn All Night Long?”

5) The Headline That Provides a Solution

“Your Dandruff Will Disappear After Just One Shampoo”

6) The Personalized Headline

“Mary, How Would You Like To Lose 5 Pounds This Week?”

7) The Headline That Offers a Guarantee

“I Guarantee That You Will Make An Extra $500 Or I Will Personally Write You a Check For Double Your Money Back!”

Another simple trick is to use “power words” in your headlines. These words create an emotional connection with your readers and dramatically increase the success of your headline.

* Amazing
* Announcing
* Advice To
* At Last
* Bargain
* Breakthrough
* Discover
* Do You
* Enormous
* Facts
* Finally
* Free
* Great News
* Guaranteed
* Here
* How Much
* Inside Secrets Of…
* Innovative
* Love
* Only
* Proven
* Sale
* This
* Which
* Yes

So, the next time you sit down to write ad-copy for your landing page, online newsletter or blog, feel free to use these templates as your guide. Because, let’s face it, you’ve gotta knock your prospect’s socks off in this crazy, competitive world.