Meet Jessica Swanson
“The Shoestring Marketer”

Hello! I’m so happy that you stopped by.

I’m Jessica Swanson, “The Shoestring Marketer,” and I absolutely adore marketing. In fact, I love it with every fiber in my being. Why? Because marketing is all about fun, creativity and discovering your unmatched uniqueness.

And if there were three ideas about marketing that I could pass on to you it would be:

1) Marketing is FUN. Many small business owners look at marketing as a boring chore that just needs to get done. No, no no! Marketing allows you to tap into your creative juices to produce works of art. It is challenging, exhilarating and innovative, but never, ever boring.

2) Marketing is ESSENTIAL. If you aren’t actively and consistently marketing your small business, you will not survive. In today’s crowded and competitive environment, marketing is the most important activity in your business. Period.

3) Marketing is FREE. That’s right. The days of paying thousands of dollars for TV ads are quickly coming to a close. There are now hundreds of free marketing platforms available to the small business owner. There has never been a more exciting time in history for the small business owner to explode their business quickly and efficiently on a shoestring marketing budget.

My Story…

My story is certainly NOT what many would call, “a smooth road to success.” It took me many years to get to where I am today. However, even though I went through some incredibly tough times, I wouldn’t change a thing!

By the age of thirty-five I had worked many “traditional” jobs including: a high school English Teacher, national writing consultant, national speaker and writer. Although happy, I always had a fierce entrepreneurial spirit and knew in my heart of hearts that working the conventional 9-5 situation was certainly not the life for me! But, truth be told, what could I do? I had a husband, three kids, bills and commitments just like everyone else.

However, one day, everything in our lives came to a screeching halt. Our middle daughter, Claire, was diagnosed with leukemia. In the blink of an eye, our whole world came tumbling down.

Because Claire needed such intense treatment, I quit work in order to find a more “flexible” career.

So, I became involved in real estate. (You can probably already guess the ending to this one!)

My husband, Brad, and I purchased an apartment in the city with the hopes of “fixing” it up and reselling it for a profit. So, in-between hospital visits and family dinners, I drove down to the city to work on the apartment.

Things were going well until one cold winter day when we hired a plumber to “winterize” the apartment and turn off all of the water. Unfortunately, the plumber didn’t quite complete his work.

To make a long story short (or at least shorter), the pipes burst and the entire apartment was destroyed. All $200,000 of it!

So, here I was with a sick daughter, no job and over $200,000 in debt. Times were TOUGH!

But, I just knew that if I kept moving forward there had to be a way out of this entire mess.

So, I started my own business and decided to market it over the internet.

The crazy part is that I knew absolutely nothing about running my own business, let alone internet marketing. But, I was determined to succeed through sheer passion, perseverance and dedication.

I also innately understood that marketing was the key to my business success. I knew that nothing else really mattered. If I couldn’t find prospects, I couldn’t make sales. Obviously, if I couldn’t make sales, I would fail.

So, I set off on an intense learning expedition and spent thousands of hours studying everything that I could get my hands on about marketing.

However, seeing that I had very little money, I soon found that my options were extremely limited. I couldn’t run expensive PPC campaigns. I wasn’t able to buy solo, text, link or banner ads. I didn’t have the funds to launch full-fledged magazine advertising campaigns or weekly newspaper ads.

So, I began researching everything available about “free marketing.” To my surprise, there was very little out there! There were some bits and pieces, but not a solid formula or program to follow for a business owner on a very limited budget.

I often joke that over the course of three years I eventually earned a “Virtual PhD” in Free Marketing. In fact, I was able to grow my income substantially in a very short period of time using 100% free marketing platforms.

Fast forward to today…our daughter is a thriving, healthy 13-year old, our debts are paid and I absolutely LOVE every minute of what I do. I am truly happy and content….but, I had to get  through a lot of tough times to get to the point where I am today!

Why Free Marketing WILL Change Your Life….

My greatest hope is that as a small business owner, you discover that free marketing works! In fact, free marketing often works better than paid marketing.

However, before you dive into these cutting-edge marketing avenues , you need to know exactly what you are doing. “Selling” yourself, or your business, will not work in this new world of marketing. You need to learn precisely how to market using free marketing platforms that will ensure your success!

I have helped hundreds of  entrepreneurs and small business owners from all over the world utilize free and low-cost marketing strategies that ultimately increase their revenues and grow their businesses.

Whatever your business goals or dreams, I am here to help you achieve them!

There Are Shoestring Marketing Programs,
Products And Coaching Services To Fit ANY Budget

For information on Shoestring Marketing Events, CLICK HERE

For information on The Shoestring Marketing Association, CLICK HERE

For information on Shoestring Marketing Products, CLICK HERE

For  information on my Shoestring Marketing Coaching Services, CLICK HERE

Sincerely,

P.S. – Please make sure to “friend” or follow me in all of my social networks. I would love to get to know all about you, your interests, and goals!