As a small business owner, at one time or another, you will need to create a compelling ad. It doesn’t matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy should grab your prospect’s attention, produce a desired emotional response that urges them to take action.

Here Are 7 Key Points To Keep In Mind, When Writing Ad-Copy:

1. Choose Your Words Carefully

There are over 175,000 words in the English language and, if used wisely, have the power to sway people’s thinking, change their perspective and even motivate them to take action.

Selecting your words thoughtfully and with precision will create an enormous difference in the quality and performance of your ads.

-  Words that create a feeling of safety: peace, relaxed, serene, secure, warm

- Words that create a sense of control: confidence, mastery, balance, self-assured, composure

- Words that create excitement: edgy, exhilarating, explosive, juicy, sensational

2. Focus On Benefits

Many small business owners make the mistake of focusing on the features of their product or service. Unfortunately, your prospect isn’t interested in mere features; they are only interested in how your product or service will improve their life.

Therefore, eliminate focusing on the mundane characteristics of your product and service and instead concentrate on how it will benefit your prospect’s life. Will it make them thinner? Happier? Richer?

If you are able to effectively portray how your product will change lives, your battle is half-done.

3. Establish Trust

One of the jobs of your ad-copy is to establish trust between you and your buyers. People will never do business with companies that they don’t feel confident about. Therefore, you need to put their anxieties to rest and convince them that their fears are unsubstantiated.

There are various ways to establish credibility:

-  Use statements that are truthful and original;

-  Offer free product samples or free services;

-  Include your name and contact information in your ad-copy;

-  Use testimonials from satisfied clients/customers

-  Avoid generalizations and include specifics

4. Create One Clear Objective

Every single piece of ad-copy that you produce (whether it is a Google Adword campaign or a piece of direct mail) should be deliberately simple.

You should have only one, crystal clear objective in your ad. Either you want your prospect to visit a website, call a 1-800 number or take out their wallet and make a purchase. If  your ad contains multiple objectives, your prospect will only become confused and overwhelmed.

As the saying goes, “Keep It Simple Stupid!” This applies to your ad-copy as well.

5. Differentiate Your Company

One of the main ingredients in successful ad-copy is to convince your prospects that you are different and unique from your competition. Your ad should always convey at least one reason why you are different.

Do you offer superior customer service? Are you the fastest? Do you produce the highest quality materials?

Discover what main attributes motivate your particular target market and make this attribute the focal point when differentiating yourself.

6. Pack Your Headlines With Power

There are dozens of research studies that suggest that your headline is the most important part of your entire ad.  In fact, you only have three seconds to capture your prospect’s interest, so your headline needs to be packed with as much power as possible.

You should always use “power words” in your headline such as:

Amazing

Announcing

Advice To

At Last

Bargains

Breakthrough

Discover

Do You

Enormous

Facts

Finally

Free

Great News

Guaranteed

Here

How Much

Inside Secrets Of…

Innovative

Love

Only

Proven

Sale

This

Which

Yes

7. Create An Emotional Response

Ultimately, your ad should produce a desired emotion in your prospect. It’s simply not enough that your prospect relates to your company in a logical manner. There needs to be an emotional connection as well.

Use words that bring about the emotions that you want your customer or client to feel: love, fear, desire, power, more control, etc.

If your prospect relates to you on both an emotional and logical level, you are engaging them in a fuller manner and they are more likely to connect with you and your company.

Although writing solid ad-copy isn’t child’s play, it can be learned through practice, patience and perseverance.

The difference between producing a mediocre ad and producing an irresistible ad that motivates your prospect to take action could literally mean thousands of dollars in extra sales, customers and clients.

Over the past ten years marketing has changed more than any other time in history. The marketing world has gone through three main transitions that are important for the small business owner to understand.

1) Traditional Marketing includes tools such as television, radio, billboards and direct mail. The marketing message is commanding and directive and there is no interaction between the marketer and the consumer. As a result, consumers began to distrust the commanding nature of traditional marketing and turned to the internet in order to feel more in control over their purchasing choices.

As consumers moved online, traditional marketing was forced to change. Small business owners realized that they needed to utilize the internet to reach their clients and customers. Thus, internet marketing was born.

2) Internet Marketing includes tools such as pay-per-click advertising, banner ads, text ads, solo ads, etc. Internet marketing is more dynamic and more focused on the wants of the customer than traditional marketing avenues.

However, the consumer continued to change. They wanted even more participation in their purchasing decisions and wanted to become personally involved in the buying process.

As a result, consumers developed various networks of trusted friends and colleagues through social media platforms to help them in their purchasing decisions. Thus, small business owners were forced to embrace new marketing tools in order to market their businesses and relate to customers in an entirely different way.

3) New Media Marketing includes tools such as blogs, video sites, social networking sites and podcasts. This marketing approach is vastly different from either traditional or internet marketing. Instead of an aggressive, pushy and a one-sided dialogue, there is an open process that includes listening, interaction and involvement between the consumer and business owner.

Today’s consumers are savvier than ever before. They aren’t interested in the commanding and directive ways of traditional marketing. Instead, they are interested in interacting and developing relationships with the companies they do business with.

Therefore, another way to understand the vast changes in the marketing world is to divide marketing into two distinct categories: interruption marketing and relationship marketing.

Interruption marketing is exactly what the name implies. It is marketing that “interrupts” the consumer. For instance, as you watch a TV show, a commercial cuts into your program. Or, as you listen to the radio, an ad abruptly takes over your favorite song.

Research suggests that consumers detest interruption marketing. Here are some interesting statistics that show how quickly interruption marketing is dying:

According to Justin Kirby and Paul Marsden authors of Connected Marketing:

• 90% of people, who are able to skip TV ads, do skip TV ads.

• 65% of people believe they are constantly bombarded with too much advertising.

• 56% of people avoid buying from companies that they feel advertise too much.

According to a McKinsey and Co. Report:

In just a few short years, traditional TV advertising will:

• be 1/3 as effective as it used to be.

• experience a 23% decline in ads due to switching the ads off.

• experience a 37% decrease in the marketing message due to saturation.

A report put out by The Internet Advertising Bureau states:

• In 1980 fewer ads reached more people with undivided attention.

• In the 2000’s more ads reach less people with shorter attention spans.

So, what do these statistics mean to you and your marketing plan? In a nutshell, our audiences are changing so our marketing needs to change.

People are tired of traditional advertising. They are sick of “being sold” and want to make purchases in a completely different environment. Research clearly suggests that consumers are moving away from trusting directive advertising and moving toward trusting their friends, their networks and the networks that they have created around themselves.

More and more consumers are moving online to establish this network of trusted friends and colleagues. They are active in social networking sites, business networking sites, sharing sites, and publishing sites. Therefore, if you want to capture the attention of this new consumer, then you need to move online as well.

However, it’s not enough to simply build a website on the internet. You must develop ways to genuinely interact with your potential clients and customers.

The good news is that there are hundreds of free marketing platforms that allow you to engage with your prospects in very authentic ways. Blogs, videos, podcasts, ezines, articles, press releases and social media sites are all new tools perfectly designed to communicate with your target market.

You are currently part of the most exciting marketing phase in history. Anyone can quickly and efficiently grow their small business, using a combination of effective marketing tools, without spending a dime.
 
So, go ahead and begin your journey into the exhilarating world of free marketing.

What is the definition of marketing? The dictionary states that marketing is “the business activity of presenting products or services in such a way as to make them desirable.”

Obviously, marketing consists of writing great ad-copy, producing creative business cards and designing innovative websites that sell your products and services.

However, there is an integral part missing from the dictionary definition of marketing. In fact, the missing ingredient is so important that it can literally mean success or failure for the small business owner.

Marketing is actually “every single interaction we have with our potential customers and clients that present our products or services in such a way as to make them desirable.”

Of course, every small business understands that their newspaper ad is a marketing tool. They accept the fact that a coupon will bring more customers through the door.

However, what many business owners miss is that the way that they answer the phone is a marketing tool. How they respond to an angry customer is a marketing tool. And, even the way their storefront “looks and feels” is, again, a marketing tool.

Every time your potential customers or clients interact with you or your brand, they form an opinion about your products or services. It doesn’t matter whether the interactions are positive or negative; each interaction makes an immediate impression in the minds of your prospects.

Many years ago, my family and I were on vacation in Minnesota. There was a quaint little ice cream parlor on the side of the road that was hidden behind trees and brush. Many business consultants would have considered the location and cold climate a death wish for that little ice cream store.

In fact, two other “big chain” ice cream stores had already failed in the very same town.

However, what those business consultants didn’t realize was the impression this particular ice cream parlor made on its customers. When customers ordered their ice cream, the owners always added a little bit extra. Whether it was extra sprinkles, a drizzle of chocolate sauce or a few additional strawberries, you got more than you paid for.

As a result, people literally waited in long lines that weaved out into the parking lot in the dead of winter.

If this ice cream store had solely depended on local newspaper ads and the yellow pages to market their business, they would have ceased to exist. However, the store owners understood that good marketing is also about making positive and lasting impressions in the minds of your prospects.

So, take your customer interactions very seriously, for once you’ve made your mark on your customer’s mind, it’s very difficult to change.

We live in a world where our potential clients and customers are barraged with thousands and thousands of ads every single day. The competition is fierce, the climate is noisy and it’s not going to lighten up any time soon.

So how can a small business owner, on a shoestring budget, even compete? The answer is simple: repetition through massive visibility.

Research suggests that we are exposed to over 4,000 ads each day. As a result of “advertising overload”, our brains are forced to filter out and ignore most of these ads. Plus, let’s face it, most of the advertising we encounter is just a caberet of bedlam and babble that doesn’t even apply to us.

But, all of this is great news for the savvy shoestring marketer.

Each time your prospect catches sight of your brand, their filter becomes weaker until finally, your marketing message has broken through. But, it certainly doesn’t happen overnight. In fact, your prospect needs to see your marketing message, on average, between twelve and twenty-four times. (You can read about creating a marketing message here.)

How do you ensure that your prospects come into contact with you and your brand over and over again? First and foremost, you need to ensure that you and your brand are everywhere. You must become so visible that your prospects can’t ignore you.

You should become an active participant in Twitter, Facebook and LinkedIn. Dedicate time each day to blogging, podcasting or video marketing. Send out online newsletters and host monthly teleseminars.

I signed up a new client last week and here’s the interesting part. After reading my blog, watching my videos, becoming a friend on Facebook and following me on Twitter, for one full year, she decided to sign up for my ezine. I did some quick math and figured that, over the course of that year, she was exposed to my brand thousands of times through my status updates, blog posts, videos, podcasts and ezine issues. Not to mention that she also came to at least ten of my live webinars.

Obviously, she took longer than usual to make the commitment to purchase my products and services. But, she let me know that one of the main reasons that she joined forces with me was because she “saw me everywhere.”

So, make an effort to get yourself out there, in front of your target market, as much as possible. It’s the only way to break through all the competitive businesses clamoring for your prospects’ attention.

If you’re a small business owner who is serious about boosting your income, listen up! Your profile picture matters.
 
I have seen thousands of profile pictures including those that are silly, indecent, weird and just plain unprofessional.

Obviously, if you are utilizing free-marketing strategies, you’re going to tap into social media marketing. And ALL of these sites allow you to upload your picture.

Remember, marketing is all about transparency, visibility and connectiveness.  That is, people want to get to know the person “behind the company.”

When people come to your profile page on Facebook, Twitter and LinkedIn, what is the very first thing that they look at? Your picture of course!

Now, obviously it’s not a beauty contest. As of right now, there aren’t any prizes for the “Best-Looking Facebook Profile Picture.”  So, please don’t start down the path of “I’m too fat, too ugly, too old…”  There are some “great-looking” marketers and some rather “unexceptional-looking” marketers out there.  It’s not their beauty that scores them points. But, what all good marketers have in common is that they do put up a professional profile picture to better relate with their audience.

Here are the Top Ten Profile Picture Disasters (that I have personally witnessed):

1. The “Trying To Be Sexy” Profile Picture. You absolutely must cover yourself up. There is nothing less professional than a scantily clothed business-person. (Except, for #5)

2. The “Blurred” or “Too Dark” Profile Picture.  If it’s not a clear picture, don’t use it.

3. “Your Child” As Your Profile Picture.  If you use your child as your profile picture, there will be many misconceptions.  Believe it or not, people will actually think that your child is YOU and immediately exit your page. So, keep your children in your photo albums where they belong.

4. “Your Dog” As Your Profile Picture. Those who know me, know that I am absolutely crazy about my little Chihuahua.  But, as adorable as she is, I do not use her as my profile picture.

5. The “Chugging A Beer” Profile Picture.  Enough said.

6. The “Sideways” Profile Picture.  If you upload your picture and it ends up sideways, you NEED to fix it. We don’t want to have to do acrobats to be able to see you.

7. The “Faraway” Profile Picture.  It is never fun to try and make out someone who is  1/16th  of an inch big. We should never have to get out a magnifying glass to see you.

8. The “Way Too Serious” Profile Picture. I truly believe that individuals should smile in their profile picture. In addition, there was a research study conducted on Twitter that suggested that people who smile gain 28% more followers.  Who wants to do business with Debbie-Downer? So put on a smile, it’s really not that bad.

9. The “Trying To Be Goofy For No Reason At All” Profile Picture. Until you have truly created your brand, don’t go for the goofy hats, clothes and antics. It really does send out the wrong message.
 
10. The “No Picture At All” Profile Picture. This is the worst offense of all. Please put up a profile picture if you are using social media sites. People want to see you. And I have heard time and time again that people oftentimes won’t connect with people without pictures. Social media is “social.” So, show us who you are.

If one of the above disasters describes your picture, then you have a decision to make. You can simply keep your profile picture “as is,” or you can take the time to upload a picture that represents you as a true professional.

Like it or not, your profile picture speaks volumes about you. So, do your best to use a picture that you want the world to see.

If you’re interested in capturing more prospects and growing your small business on a shoestring budget, you must have a brilliant marketing message (a concise statement that explains the purpose of your small business to your ideal clients and customers).

The fundamental reason why a marketing message is such a powerful component of your small business is that it forces you to become extraordinarily clear about what you do. Believe it or not, most small business owners do a “little of this” and “a little of that” and aren’t able to effectively articulate what business they are in.

The main objective behind your marketing message is that you want to describe what you do as quickly and succinctly as possible. If your marketing message is effective, it should create an instant connection with your target market that sparks conversation.

The end result should be a one to two sentence statement that highlights the main benefit(s) your prospect will receive if they decide to do business with you. Once created, your marketing message should be used everywhere: on your website, blog, ezine, newsletters, brochures and business cards.

Here are five industry-specific marketing messages:

Fitness Trainer: “helping women over 40 create rock-solid bodies”

Dog Trainer: “achieving lightening-fast results with naughty dogs”

Insurance Agent: “creating family-friendly health-plans at rock-bottom prices”

Dentist: “delivering pain-free results for your entire family”

Virtual Assistant: “maximizing time and money for the busy business professional”

Here is an easy, three-step formula for creating your own marketing message:

1) Describe What You Do. Use an active, precise adverb to begin your marketing message.

accelerating accomplishing achieving acquiring activating adapting altering answering anticipating applying ascertaining assessing attaining attracting bringing together broadening building causing challenging clarifying collaborating combining conducting connecting constructing  contributing controlling conveying coordinating correlating creating    declaring defending defining delivering demonstrating deploying deriving designing determining developing differentiating discovering discussing distinguishing distributing dominating drawing upon driving duplicating

eliminating employing empowering enabling encompassing ending engaging enhancing ensuring equipping establishing evaluating examining exemplifying exhibiting expanding experiencing exploring extending    facilitating finding focusing following fulfilling       generating growing guaranteeing guiding helping illustrating implementing improving including increasing influencing initializing initiating integrating intervening investigating involving maintaining making manifesting matching maximizing merging minimizing modeling monitoring

observing obtaining optimizing organizing overcoming performing persisting predicting preparing proceeding producing promoting providing    reaching realizing reciprocating recognizing recommending redefining reducing refining reflecting removing repairing replacing replicating reporting representing reproducing resolving responding revealing reviewing     serving shaping sharing simplifying starting succeeding suggesting supporting     targeting teaching testing transforming transmitting understanding unifying updating working

2) Identify Your Ideal Client. Who is your potential client or customer? Are they women? Men? Small business owners? Writers? Dog owners? The better able you are to determine exactly who needs your product or service, the clearer your marketing message will be. 
3) Pinpoint The Main Benefits Your Clients/Customers Will Receive. Your product or service should ultimately solve a nagging problem or potentially improve your prospect’s life. A well-crafted marketing message will clearly accomplish this in the mind of your prospect.

It’s not easy to describe everything that you do in a simple sentence. However, once you are able to capture the essence of your small business by speaking to your target market and providing them with benefits, you will have crafted a brilliant marketing message.

Last Monday, one of my neighbors proudly announced her determination to learn the “secrets” behind marketing on Twitter. She thinks that Twitter will save her business. Ironically, the very next day, one of my clients reported to me that if he only understood how to “power market” on Facebook, his business would catapult to the top of his industry. And three days later, I noticed a small business owner complaining in a forum that he will never succeed until he has unlocked the keys behind YouTube marketing.

Enough is enough! Without question, new media platforms (Twitter, Facebook, YouTube, etc.) are wonderful places to market your small business. Obviously, I market my own business through every single one of those platforms.

Believe me, I hate to be the bearer of bad news, but, there is absolutely nothing magical or supernatural about any of the new media platforms. They are just platforms. Nothing more, nothing less. Twitter, Facebook and YouTube are simply ways to spread awareness about your brand.

Mark my word, there will always be another “amazing” platform that will supposedly “save” you and your business.

But, before you tap into any marketing platform, you need to understand the basic philosophy behind marketing. You need to know “how” to market your business before you even dip your toe in the pool. Because if you don’t understand the basic tenants behind good marketing, Twitter won’t do a thing for your small business. Even if you spent eight hours a day with 2 million followers, you wouldn’t get anywhere if you went about your marketing in the wrong way.

Marketing platforms come and go, but understanding how to market will never go out of style.

Whether you are marketing on YouTube or running an “old-fashioned” ad in the newspaper, the same rules of good and solid marketing apply. You use marketing platforms as a way to drive your prospects back to a webpage, landing page or blog in which they give you their name and email address in exchange for free information from you and your small business.

You might offer a downloadable ebook, a special report or a 10-part audio class. It isn’t the format of your offer, it’s the offer itself that is important. Your offer must be perceived as a means for your prospect to better their life or solve a particularly stubborn problem. You want your free offer to be utterly irresistible.

Once you have obtained your prospect’s information, you can begin the task of building solid and significant relationships with them. This is when you are able to send your prospects’ additional educational materials, helpful advice and important resources that will position you as an expert in your industry.

Facebook, Twitter and YouTube marketing are only effective if you use them as tools to drive traffic to your landing page or blog. Newspaper classifieds are only effective if used as a tool to drive traffic to your landing page or blog.

So, yes, in essence there is a well-kept secret on how to effectively tap into the power of new media. Learn the basics of marketing. For if you understand exactly how to market, you will always be ready for the “next great marketing platform.”

Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that’s all there is to it.

However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.

Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers’ emails; marketing is how cheerfully and quickly you refund your customer’s money.

There is research to suggest that when a customer or client is happy and satisfied with your product or services, they will tell up to 10 of their friends. However, if a customer or client is unhappy with your product or services, they will tell up to 50 friends.

Obviously, you want to do everything humanly possible to make your customer’s day.

Last week, my family took a day-long trip to Lake Geneva, Wisconsin (a small tourist town on a beautiful lake).  The place was packed and it was almost impossible to find a place to park. Once we finally did find a parking place, we had to put twelve quarters into the parking meter.

Well, of course we didn’t have ten quarters handy so I went into the nearest store to see if they would give me change for three dollars. The woman behind the counter huffily answered that she was “not an ATM machine and if I wanted change I needed to purchase something.” She then abruptly turned away with a huff.

Needless to say, I won’t be entering THAT store ever again!

I walked into the next store feeling that it would be the same story. However, to my surprise the woman behind the counter smiled and said that “of course she would give me quarters for the parking meter!”  She cheerfully pulled out twelve quarters as she engaged in a nice conversation with me. She commented that my kids were adorable, how wonderful the weather had been and asked if I wanted a complimentary cup of coffee.

I ended up buying $50 of merchandise from her store. The store was http://www.genevagiftsandfudge.com/

Even if you don’t have a brick and mortar store, the various ways that you interact with your customers and clients will profoundly affect your business.  It could even be the difference between small business success and small business failure.

One of the threads that ties successful small business owners together is the fact that they are considered “experts” in a particular niche of their industry. As experts, they exude leadership qualities that naturally attract a base of loyal followers.

Unfortunately, this concept escapes many business owners who are desperate for success. They feel that they either don’t have an area of expertise, don’t have the right qualifications, or don’t possess a formal “degree” in order to effectively lead a group of people.

The interesting fact is that all experts, at one time or another, took time to become an expert in their field. And there are countless ways to become an expert in your field. Some small business owners go back to school for a formal degree, others attend seminars and workshops, while still others teach themselves.

Both Albert Einstein and Earl Nightengale declared that if an individual dedicates just thirty minutes each day to studying a certain topic, they will become an expert on that topic within one year’s time. (Obviously, if you study for an hour every day, you can conceivably become an expert in six months time.)

It’s time for you to become an expert in your industry today. Your expertise will be one of the most important components to the overall success of your business in the long-run.

Here’s a very simple three-step formula to develop expertise in your field:

1) Identify Problems. First and foremost, you must find an area within your industry that is in need of expert advice. One of the simplest ways to do this is to make a list of problems that your prospective customers and prospects face in your industry. What frustrates or angers your prospects? Do they need to lose weight? Are they sad or depressed? Do they need marketing help?

No matter what small business you operate, their are numerous problems that your prospects face.

2) Research Solutions. Once you have identified problems in your industry, begin researching possible solutions. Read online articles, visit your local library, attend classes, seminars and webinars. The main goal of your reasearch is that you eventually want to offer tangible solutions to your prospects.

3) Educate Your Prospects. One of your main objectives is to offer your prospects a sample of your knowledge base. You can turn your knowledge into a special report, short e-book or 10-day e-course. Once you begin packaging your knowledge and offering it to others, you will be surprised how quickly you will develop a group of followers that are eager to learn from you.

So, take the time to identify the problems in your industry, research the solutions and then educate your prospects. You will soon find that you have more business than you can handle!

What if you discovered that every single day you were losing dozens, even hundreds, of potential customers and clients? I hate to be the bearer of bad news, but you probably are losing sales every single day. The simple fact is that most websites don’t perform nearly as well as they should. They confuse and overwhelm visitors, make the ordering process too complicated and present a less than professional approach.

The good news is that there are simple and immediate solutions that you can implement in order to keep prospects on your website and convert them to happy customers. Here is a list of five simple and proven ways to improve your website, retain visitors and make more sales than you ever thought possible!

1. Create a Clear Purpose. When a visitor comes to your website, your purpose needs to be cyrstal clear. Do you want the prospect to enter their name and email into a website opt-in form? Are you trying to sell a product or service? Are you interested in educating the prospect over time? Your website should be designed to efficiently guide visitors to the information that they are seeking.It must have a clear and direct purpose.

In the overcrowded world of the internet, you only have three seconds to capture the attention of your prospect. If your visitor is at all confused, they will leave your website in order to find a more obvious and perceptible solution.

2. Highlight Your Benefits. A prospect visits your site in order to solve a problem or improve their lives. It is your job to convince them that your product or service will accomplish this. You can succeed in doing this by highlighting the benefits that your prospect will receive if they purchase your product or service.

Will your product make your prospect happier? Will it save them time? Will they be healthier or wealthier? It’s imperative that you convey to your prospect that if they purchase from you, they will receive an obvious and important benefit.

2. Keep It Simple. Time is a precious commodity in today’s world. More than ever before, your visitors are looking for a solution to their problems in a quick and timely manner. They don’t have hours to browse through your website looking for the answer.

Keep your web copy concise and to the point. You should use short paragraphs, bulleted lists and bolded and underlined text to highlight items of importance.

In addition, it is also imperative that you keep the ordering process as simple as possible. It is a known fact that most people who click on the “Buy Now” button, never go through with the purchase. However, if you simplify the buying process by making it simple, easy and quick, you will convert many more prospects to sales.

4. Give Your Visitors Reasons To Trust You. As soon as a visitor comes to your site, it’s crucial that they feel that they can connect and trust you. There are a number of ways to increase the trust factor. Make sure that your contact information is prominent and easy to find. Your website should be free from grammatical and spelling errors. Your site should have the look and feel of a well-established and successful company. Research suggests that trust must be established for a prospect to either give you their information or make a purchase.

So, take the time to make your prospect feel that they can trust you and your company.
 
5. Offer Your Visitors Options. No matter if you are offering a product or service, your sales will immediately increase if you offer your prospects multiple options. It is crucial that your prospects have more than one product or model to choose from.

Giving your prospects three distinct price points to choose between is a highly successful model. For instance, if you are offering a service, you can bundle or package your service into three different price points that will appeal to different buyers. If you are offering a product, it is essential that you offer a low price point, middle price point and and high price point.
 
When buyers have choices they feel more in control. They appreciate the fact that they are selecting an option that works best for them and their specific needs.
 
There are numerous ways to keep prospects engaged in your website and convert them to happy clients and customers. If you design your website with a clear and specific purpose, keep things simple, create a sense of trust and offer numerous benefits and options, you will soon find yourself with an abundance of new sales, clients and happy customers!