People buy for one of two main reasons: to improve their lives or to avoid pain.
Last week, I talked about 50 reasons why prospects are going to buy your products or services 50 Reasons Why People Buy.
There are hundreds of reasons why a prospect would purchase your product or service in order to improve their overall life.
But, equally powerful are the dozens of reasons why a prospect would purchase your product or service because they want to avoid a painful emotion or situation.
That means if your product or service can help your prospect avoid an emotion or situation that causes pain, you need to let them know!
Here are 50 emotions or situations that most people want to avoid in their life:
1) Anxiety
2) Criticism
3) Confusion
4) Danger
5) Death
6) Deprivation
7) Discomfort
8) Discouragement
9) Disrespect
10) Embarrassment
11) Entrapment
12) Failure
13) Fear
14) Grief
15) Growing old
16) Guilt
17) Heartache
18) Humiliation
19) Illness
20) Insecurity
21) Insignificance
22) Insults
23) Inferiority
24) Intimidation
25) Invalidation
26) Loneliness
27) Loss
28) Manipulation
29) Money-problems
30) Obligation
31) Pain
32) Powerlessness
33) Pressure
34) Rejection
35) Resentment
36) Restrictions
37) Ridicule
38) Risk
39) Shame
40) Stress
41) Suffering
42) Tension
43) Terror
44) Unattractiveness
45) Unimportance
46) Unloved
47) Unsupported
48) Unwanted
49) Worry
50) Worthlessness
So, if you can convince your prospect that you can alleviate painful emotions or situations in their life, your sales will soar.
