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	<title>Shoestring Marketing&#187; public relations</title>
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	<description>small business &#124; shoestring budget &#124; big results</description>
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		<title>5 Ways To Create a Powerful Press Release</title>
		<link>http://www.jessicaswanson.com/5-ways-to-create-a-powerful-press-release/</link>
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		<pubDate>Thu, 04 Aug 2011 10:00:10 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
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		<description><![CDATA[Perhaps you have just launched a new product in your business. Or you may have fresh, innovative news to share with your customers and target market. One way to get the word to the masses is to create an online press release. Online press releases are a powerful tool for the small business owner operating [...]]]></description>
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		<title>The Game Called Public Relations</title>
		<link>http://www.jessicaswanson.com/the-game-called-public-relations/</link>
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		<pubDate>Wed, 11 Aug 2010 11:00:42 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
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		<description><![CDATA[Although public relations is incredibly accessible and simple, it remains the most underutilized marketing tools for today’s small business owner. The main reason is that a large percentage of small business owners simply haven’t taken the time to learn the rules and regulations of this game called Public Relations. But, here’s the good news. The [...]]]></description>
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		<title>10 Public Relation No-No&#8217;s</title>
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		<comments>http://www.jessicaswanson.com/10-public-relation-no-nos/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 11:00:51 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[If you are going to get involved with Public Relations, then it’s smart to understand some of the rules surrounding the industry. Here are ten glaringly obvious no-no’s when it comes to PR success: 1.  Do not lie or mislead. If you are going to use public relations as a marketing tool, then you must [...]]]></description>
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		<title>Wooing The Media</title>
		<link>http://www.jessicaswanson.com/wooing-the-media/</link>
		<comments>http://www.jessicaswanson.com/wooing-the-media/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 11:00:47 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[If you’re trying to court the media, you may find her to be elusive, difficult and fickle. But, even if your media attempts have been less than desirable, don’t despair, there are several proven ways to catch the media’s eye and undivided attention. Here are seven concepts that the media will always love: 1) Newsworthy [...]]]></description>
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		<title>6 Reasons Your Small Business Needs a Public Relations Campaign</title>
		<link>http://www.jessicaswanson.com/6-reasons-your-small-business-needs-a-public-relations-campaign/</link>
		<comments>http://www.jessicaswanson.com/6-reasons-your-small-business-needs-a-public-relations-campaign/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 14:38:38 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1293</guid>
		<description><![CDATA[Most people have heard of public relations, however, they’re not entirely sure what it entails. In fact, ask twenty different small business owners to give you the definition of public relations and you’ll receive twenty different answers. Here is my definition of public relations:  public relations is the process of building awareness, visibility and positive [...]]]></description>
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		<title>Creating An Online Media Kit</title>
		<link>http://www.jessicaswanson.com/creating-an-online-media-kit/</link>
		<comments>http://www.jessicaswanson.com/creating-an-online-media-kit/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:28:32 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1269</guid>
		<description><![CDATA[If you’re looking for a way to launch a public relations campaign, look no further than the Online Media Kit. Creating an online media kit allows both prospects and the media a chance to discover “behind-the-scenes” information about you and your small business. In addition, media kits make it virtually painless for journalists, event hosts, [...]]]></description>
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		<title>10 Tips For Writing a Powerful Press Release</title>
		<link>http://www.jessicaswanson.com/10-tips-for-writing-a-powerful-press-release/</link>
		<comments>http://www.jessicaswanson.com/10-tips-for-writing-a-powerful-press-release/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:41:03 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[When you write a press release, it’s important that it becomes a powerful marketing tool for you and your small business. You certainly don’t want to invest your time writing and distributing your release, only to discover that it didn’t bring you any traffic, leads or sales. To ensure that your press release writing efforts [...]]]></description>
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		<title>7 Quick and Easy Press Release Tips</title>
		<link>http://www.jessicaswanson.com/7-quick-and-easy-press-release-tips/</link>
		<comments>http://www.jessicaswanson.com/7-quick-and-easy-press-release-tips/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 14:42:21 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1190</guid>
		<description><![CDATA[Writing press releases to highlight your small business accomplishments can be a phenomenal way to gain extra exposure and visibility. However, most small business owners don’t understand how to write a press release that will bring them results. Before you take the time to write your press release, make sure to implement these seven quick [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>7 Profitable Public Relation Venues</title>
		<link>http://www.jessicaswanson.com/7-profitable-public-relations-venues/</link>
		<comments>http://www.jessicaswanson.com/7-profitable-public-relations-venues/#comments</comments>
		<pubDate>Fri, 21 May 2010 17:43:41 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[If your small business is looking for ways to generate massive visibility, build brand recognition and produce targeted leads, there is no better way than launching your own public relations campaign. Here are seven ways to instantly increase exposure to your small business: 1) Write and Distribute Press Releases. When you write a newsworthy press [...]]]></description>
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