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	<title>Shoestring Marketing&#187; small business marketing</title>
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	<description>small business &#124; shoestring budget &#124; big results</description>
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		<title>5 Ways To Create a Powerful Press Release</title>
		<link>http://www.jessicaswanson.com/5-ways-to-create-a-powerful-press-release/</link>
		<comments>http://www.jessicaswanson.com/5-ways-to-create-a-powerful-press-release/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 10:00:10 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[Perhaps you have just launched a new product in your business. Or you may have fresh, innovative news to share with your customers and target market. One way to get the word to the masses is to create an online press release. Online press releases are a powerful tool for the small business owner operating [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>7 Deadly Marketing Mistakes</title>
		<link>http://www.jessicaswanson.com/7-deadly-marketing-mistakes/</link>
		<comments>http://www.jessicaswanson.com/7-deadly-marketing-mistakes/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 10:00:47 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=3187</guid>
		<description><![CDATA[Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of the most common marketing mistakes. 1. Failure to write a powerful headline. Whether you&#8217;re writing a newspaper ad, email message or press release, you must create a powerful headline. Research suggests that your headline is the most important [...]]]></description>
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		<title>7 Tips for Blogging Newbies</title>
		<link>http://www.jessicaswanson.com/7-tips-for-blogging-newbies/</link>
		<comments>http://www.jessicaswanson.com/7-tips-for-blogging-newbies/#comments</comments>
		<pubDate>Tue, 26 Jul 2011 10:00:42 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=3078</guid>
		<description><![CDATA[As a new blogger, it’s important to look at where you eventually want to end up before you begin. As Stephen Covey suggests, highly effective people (and, in my opinion, highly effective small businesses owners) begin with the end in mind. If you truly think about what you want to eventually accomplish through your blogging [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>3 Tips for Writing Your About Page</title>
		<link>http://www.jessicaswanson.com/3-tips-for-writing-your-about-page/</link>
		<comments>http://www.jessicaswanson.com/3-tips-for-writing-your-about-page/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 10:00:10 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA["how-to" articles]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=3067</guid>
		<description><![CDATA[Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. (Is [...]]]></description>
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		<title>Are You a Small Business Teacher or a Small Business Preacher?</title>
		<link>http://www.jessicaswanson.com/are-you-a-small-business-teacher-or-a-small-business-preacher/</link>
		<comments>http://www.jessicaswanson.com/are-you-a-small-business-teacher-or-a-small-business-preacher/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 10:00:57 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=3018</guid>
		<description><![CDATA[When you think about it, there’s a lot in common between teachers and preachers. Teachers dispense information to their class; preachers impart their own belief system on their congregation. Students look to their teacher for knowledge; the congregation looks to their preacher for answers. Teachers share their knowledge; preachers share their convictions. But, there is [...]]]></description>
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		<title>Good, Fast or Cheap</title>
		<link>http://www.jessicaswanson.com/good-fast-or-cheap/</link>
		<comments>http://www.jessicaswanson.com/good-fast-or-cheap/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 10:00:21 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2964</guid>
		<description><![CDATA[I was walking into a local print shop and immediately noticed the sign hanging on their door, “Good, Fast or Cheap – You Can Have Two, But Not All Three.” This sign isn’t just some great motto that the owner made up on the fly. It’s actually a well-researched theory that many smart small business [...]]]></description>
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		<title>How to Create a Sales Page that Sells</title>
		<link>http://www.jessicaswanson.com/how-to-create-a-sales-page-that-sells/</link>
		<comments>http://www.jessicaswanson.com/how-to-create-a-sales-page-that-sells/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 10:00:12 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[sales pages]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2988</guid>
		<description><![CDATA[As a passionate small business owner, you are delighted with your product or service. You’ve undoubtedly poured an immense amount of valuable time and energy creating it, and you couldn’t be prouder unless you had actually given birth to it. So, now you’re ready to show your prized possession to the world. But, there’s one [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>50 Ways to get more Facebook “Likes”</title>
		<link>http://www.jessicaswanson.com/50-ways-to-get-more-facebook-%e2%80%9clikes%e2%80%9d/</link>
		<comments>http://www.jessicaswanson.com/50-ways-to-get-more-facebook-%e2%80%9clikes%e2%80%9d/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 10:00:45 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[top 50]]></category>
		<category><![CDATA[facebook marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2971</guid>
		<description><![CDATA[If you have a Facebook Page for your small business, it doesn’t take long to realize that you need people to “like” your page before you can do much of anything. Here are 50 ways to directly (and indirectly) get more folks to “like” your Facebook page: 1)    Create a vanity URL. Instead of using [...]]]></description>
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		<slash:comments>13</slash:comments>
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		<title>Redesigning Your Small Business Website from “Blah” to “Ta-Dah!”</title>
		<link>http://www.jessicaswanson.com/redesigning-your-small-business-website-from-%e2%80%9cblah%e2%80%9d-to-%e2%80%9cta-dah%e2%80%9d/</link>
		<comments>http://www.jessicaswanson.com/redesigning-your-small-business-website-from-%e2%80%9cblah%e2%80%9d-to-%e2%80%9cta-dah%e2%80%9d/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 10:00:08 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2954</guid>
		<description><![CDATA[Have you ever visited a website and were absolutely bored out of your mind? Unfortunately, way too many websites are just big, fat sales brochures yapping on and on about every excruciating detail about the company – right down to a 500-word history on when and why the company was founded. Uggg! Always remember that [...]]]></description>
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		<title>Is Your Small Business Too Cheap?</title>
		<link>http://www.jessicaswanson.com/is-your-small-business-too-cheap/</link>
		<comments>http://www.jessicaswanson.com/is-your-small-business-too-cheap/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 10:00:28 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2922</guid>
		<description><![CDATA[It’s time to take my little Chihuahua, Lexie, to her annual check-up. For the past few years, I‘ve gone to this exclusive vet practice that is incredibly expensive; in fact, they’re the priciest practice for miles around. Even though I’m not one who wants to sacrifice good vet care, I’m also not a big fan [...]]]></description>
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