If there’s one piece of advice that outshines and outperforms time and time again, it’s the idea of offering free materials and resources to your prospective clients and customers.

In my opinion, there is nothing that you can do to catapult your business more quickly to the top.

The first reason is that marketing has changed dramatically in the past few years. People are sick of interruptive ads and hate being sold. The consumer is becoming more immune to the old ways of advertising and is looking for ways to interact with the companies that they do business with.

Today’s marketplace wants to develop relationship with companies before they make a purchase. So, it’s your job to make sure that there are plenty of different ways for the customer to get to know you.

The second reason is that by offering your prospects a free sample of your product or service, it allows them to get a taste for who you are and what you represent.

Your local grocery store has been using this exact concept for years. While you are strolling the aisles, they offer you a free sample of a tasty food item. You probably wouldn’t have purchased that item until you tasted it. Now, you’ve sampled it and you’re hooked!

It’s really no different with your prospects. Once they have sampled your wares, they are much more likely to make a purchase. Especially in today’s overcrowded marketplace, if you aren’t doing anything to separate yourself from your competition, your prospective clients and customers will simply ignore you.

The third reason is that when you offer your prospects free resources, it automatically positions you as an expert in your particular industry. If your free product/resource is high quality (and it must be high quality!) then, your prospects will automatically trust your authority in this particular field.

The best news is that developing free offers and resources doesn’t have to be an overwhelming task.  The most important factor when creating your free resource is to make sure that it’s not a sales pitch. It needs to be educational, informative and essentially solve a problem that your prospects are facing.

If you are able to create an instructional free offer that teaches your prospect something that they didn’t know before, the long-term benefits are priceless.

There are dozens of examples including:

- Downloadable e-books

- Downloadable audio classes

- Articles

- E-Courses

- Ezine or Newsletter Subscriptions

- Special Reports

- Videos

- CD’s

- DVD’s

- Free Webinars/Teleseminars

- Complimentary Coaching Sessions

- Free Local Seminars

Obviously the sky is the limit and creativity helps. If you are able to write or produce the material yourself, that’s wonderful. If you need to hire an inexpensive “ghost-writer” go to: www.guru.com and describe your project in detail. You will soon have dozens of people who will bid on your project for a very reasonable amount.

When clients access free material that you have developed, they will intrinsically view you as an expert in your industry. They will get to know you and your business style and begin to trust you.  Of course, trust is a key component to building a lasting business relationship.

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