Comments on: Marketing Is More Than A Newspaper Ad

By: jessicaswanson

jessicaswanson — Tue, 01 Dec 2009 04:22:13 +0000

I agree – it IS anti-marketing to not take FULL advantage of free publicity. In fact, free PR is a shoestring marketer's dream come true!

By: Andrew J Titcombe

Andrew J Titcombe — Tue, 01 Dec 2009 01:24:36 +0000

I edit a local website for the main newspaper. I have been amazed at how firms will PAY for adverts in the paper but refuse to give me any press releases for FREE publication on the (same) papers website – one even said to me they were too busy to prepare a piece! Is that anti-marketing?

By: jessicaswanson

jessicaswanson — Mon, 30 Nov 2009 21:22:13 +0000

I agree – it IS anti-marketing to not take FULL advantage of free publicity. In fact, free PR is a shoestring marketer's dream come true!

By: Andrew J Titcombe

Andrew J Titcombe — Mon, 30 Nov 2009 18:24:36 +0000