One of the most important mottos in today’s marketing world is: relationships first, sales second.
Unfortunately, too many small business owners believe that if they simply put up a website, the sales will follow. This could not be further from the truth!
Now more than ever, propects and potential clients want to establish a relationship with those whom they do business with. They aren’t interested in merely being “sold.”
As marketers, it ‘s our job to establish this relationship with our prospects, clients and customers.
One of the most effective ways to develop this relationship is by offering free information and resources to your customers.
This allows them to get to know you and your business. Of course, the more they know you and trust you, the better chance you have of moving into a business relationship.
There are dozens of ways for you to give away free information. Here’s a list of some of my all-time favorites:
1) Write a short, downloadable e-book
2) Write a special report
3) Record an audio class
4) Offer a subscription to your ezine/online newsletter
5) Offer free consultations
6) Offer free, trial memberships
7) Record a CD
8) Make a DVD
9) Host a live Webinar/Teleseminar
10) Host a free, local seminar
Obviously, the possibilities are endless. However, if you understand that offering your prospects valuable and free resources helps establish solid relationships, you will be well on your way to success!
November 15th, 2009 at 8:29 am
That’s a outstanding article. Thanks! e-mail is a legitimate means of communication. I favor Outlook as my email client and with the help of Email Sorter Wizard, an Outlook add-on, I sort all my email with ease.
November 17th, 2009 at 5:25 am
Thanks Harrison. And, I couldn't agree with you more. As long as your emails are used as a way to relay valuable information to your prospects, it will always be legitimate.
November 17th, 2009 at 12:25 pm
Thanks Harrison. And, I couldn't agree with you more. As long as your emails are used as a way to relay valuable information to your prospects, it will always be legitimate.