You raise some good points. However, the main topic is that marketing is “much more” than advertising.

It is advertising, branding, building relationships, customer service, etc.

Too many small business owners mistakenly feel that if they just “advertise” they will succeed. Unfortunately, that is simply not the case anymore.

Everything that we do is marketing.

Thanks for the comment!

You raise some good points. However, the main topic is that marketing is “much more” than advertising.

It is advertising, branding, building relationships, customer service, etc.

Too many small business owners mistakenly feel that if they just “advertise” they will succeed. Unfortunately, that is simply not the case anymore.

Everything that we do is marketing.

Thanks for the comment!

You raise some good points. However, the main topic is that marketing is “much more” than advertising.

It is advertising, branding, building relationships, customer service, etc.

Too many small business owners mistakenly feel that if they just “advertise” they will succeed. Unfortunately, that is simply not the case anymore.

Everything that we do is marketing.

Thanks for the comment!

This post was mentioned on Twitter by marykw: Marketing Is Not Advertising http://bit.ly/3O2tCa via @AddToAny…

Anyway, I agree that in your example, customer service is important. That is an inevitable part of a successful business as seen by many companies whose mottos are based around customer service, e.g., Zappos. However, it is only just a piece of the puzzle. I won’t go so far as to say that advertising is necessary and a must-do, but it’s part of marketing no matter which way you look at it. When a company uses social networks, they are advertising their brand, which falls under marketing. Advertising doesn’t mean spending money, it’s also an extension of branding.