<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Shoestring Marketing&#187; branding</title>
	<atom:link href="http://www.jessicaswanson.com/tag/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jessicaswanson.com</link>
	<description>small business &#124; shoestring budget &#124; big results</description>
	<lastBuildDate>Tue, 13 Dec 2011 16:14:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Is Your Brand Putting People to Sleep?</title>
		<link>http://www.jessicaswanson.com/is-your-brand-putting-people-to-sleep/</link>
		<comments>http://www.jessicaswanson.com/is-your-brand-putting-people-to-sleep/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 10:00:17 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2776</guid>
		<description><![CDATA[Just for fun, I decided to take a few minutes to surf through the internet looking for interesting small business promises (better known as the small business tagline). In just under fifteen minutes, I was able to find the following five brand promises: 1)    We’re #1 in customer service. 2)    We’ll help you succeed. 3)    [...]]]></description>
		<wfw:commentRss>http://www.jessicaswanson.com/is-your-brand-putting-people-to-sleep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Branding Tips for Creating a Bold Small Business Promise</title>
		<link>http://www.jessicaswanson.com/5-branding-tips-for-creating-a-bold-small-business-promise/</link>
		<comments>http://www.jessicaswanson.com/5-branding-tips-for-creating-a-bold-small-business-promise/#comments</comments>
		<pubDate>Mon, 23 May 2011 10:00:50 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2502</guid>
		<description><![CDATA[Many small business owners mistakenly think that branding is simply about slapping up a well-designed logo on their website and then waiting around as the sales start pouring in. Here’s the truth of the matter. A brand isn’t about a logo. It isn’t about the color choices on a website. And, it isn’t about a [...]]]></description>
		<wfw:commentRss>http://www.jessicaswanson.com/5-branding-tips-for-creating-a-bold-small-business-promise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Your Small Business Through Your Twitter Profile</title>
		<link>http://www.jessicaswanson.com/branding-your-small-business-through-your-twitter-profile/</link>
		<comments>http://www.jessicaswanson.com/branding-your-small-business-through-your-twitter-profile/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 17:31:44 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1636</guid>
		<description><![CDATA[Once you’ve signed up for a Twitter account, Twitter gives you a few generic backgrounds to use on your Twitter profile page. Unfortunately, using the default Twitter background is the best way to “bore” your followers to death.  (Yawn!) Not to mention that you’re letting an opportunity to brand your small business slip through your [...]]]></description>
		<wfw:commentRss>http://www.jessicaswanson.com/branding-your-small-business-through-your-twitter-profile/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What the Geeks Can Teach You About Small Business Branding</title>
		<link>http://www.jessicaswanson.com/what-the-geeks-can-teach-you-about-small-business-branding/</link>
		<comments>http://www.jessicaswanson.com/what-the-geeks-can-teach-you-about-small-business-branding/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 14:02:47 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1060</guid>
		<description><![CDATA[As a small business owner, you’ve undoubtedly come across the concept of branding. Most likely, you’ve heard that if you want to truly succeed and skyrocket your biz to the top, then you need to create a powerful and memorable brand that your prospects believe in. The main problem is that most small business owners [...]]]></description>
		<wfw:commentRss>http://www.jessicaswanson.com/what-the-geeks-can-teach-you-about-small-business-branding/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Let Your Small Business Personality Shine!</title>
		<link>http://www.jessicaswanson.com/let-your-small-business-personality-shine/</link>
		<comments>http://www.jessicaswanson.com/let-your-small-business-personality-shine/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:22:29 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=970</guid>
		<description><![CDATA[Last week I was a lucky audience member at an Oprah taping. (And, if you know anything about me, you know that I am a die-hard Oprah fanatic.) I had purchased the tickets at an auction a few months back and when I called the reservation line, I was given a choice of a few [...]]]></description>
		<wfw:commentRss>http://www.jessicaswanson.com/let-your-small-business-personality-shine/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
	</channel>
</rss>

