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	<title>Shoestring Marketing&#187; email marketing</title>
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		<title>How to  Create Remarkable Headlines</title>
		<link>http://www.jessicaswanson.com/how-to-create-remarkable-headlines/</link>
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		<pubDate>Thu, 23 Jun 2011 10:00:50 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
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		<description><![CDATA[Small business owners often don’t realize how important “headlines” are to the overall success of the sales of their products and services. Here are a few reasons that you need to spend time crafting compelling headlines: 1)      You use headlines everywhere (emails, blog posts, articles, website, sales pages, marketing literature, etc.) 2)      In today’s competitive [...]]]></description>
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		<title>Email Best Practices &#8211; 5 Key Elements</title>
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		<pubDate>Thu, 23 Sep 2010 11:00:58 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[Most small business owners believe that email marketing is a simple process: you simply type up an email and send it off.  A few years ago (before the onset of spam and CAN-SPAM laws), that may have been the case. However, in today’s business environment, the email landscape has drastically changed. In order to develop [...]]]></description>
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		<title>Are You An Accidental Spammer?</title>
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		<pubDate>Thu, 19 Aug 2010 14:16:49 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[spam]]></category>

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		<description><![CDATA[Like most small business owners, you’re probably putting a lot of time and energy into building your email list. And, like most small business owners, there’s that inevitable day when deep despair kicks in. You only have 150 subscribers, you’ve worked your butt off and, at this point, you’ll do just about anything to get [...]]]></description>
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		<title>Email Marketing: 7 Steps To Success</title>
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		<pubDate>Tue, 20 Jul 2010 11:15:27 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[Every so often, email marketing gets a bad rap; perhaps it&#8217;s small business owners getting all whipped about social media marketing as the “next great marketing platform” and thinking that email marketing is dead. But, one thing is certain. Email marketing works. However, like any marketing platform, it has rules and regulations that must be [...]]]></description>
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		<title>Effective Email Marketing</title>
		<link>http://www.jessicaswanson.com/effective-email-marketing/</link>
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		<pubDate>Wed, 12 May 2010 20:47:21 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[There’s a rumor circulating the internet that email is dead. The rumor mongers say that with stronger spam laws and shorter customer attention spans your emails are simply not working anymore. Obviously, the naysayers don’t understand how to use email effectively in order to build their brand and small business. Without question, there are many [...]]]></description>
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