This brings us to our 3rd of 3 articles this week. I’d like to thank Jessica again for having me as a guest blogger on her site. It has been a pleasure being here this week.
I’m very excited to share that my first full length book will soon be available on Amazon and at bookstores near you. The following is an excerpt from my book, Connect, Communicate and Profit, by D’vorah Lansky. Enjoy and please share your comments!
A key ingredient to growing your online presence is to develop an online branding strategy. As you begin to brand yourself on the Internet, give thought to why it is you want to market your business online and what image you want to convey. Next, determine who your target or niche market is. This will provide you with focus and the ability to brand yourself as an expert in this field.
Here is an analogy between your storefront business and your online business. Your store’s name is analogous to the name of your online business, product, or program offering. Your domain name is comparable to your store’s street address. If someone wants to come to your store, they need to have your store name and your address so that they can find you. Your domain serves as your street address. This is the URL that people will type in the address bar of their Web browser to find your Web site. It is important for people to have an idea as to what your site is about based on your domain name; this will also help with search engine optimization and better ranking in Google.
The foundation of your Internet empire is your Web site. This is your online storefront or office building. Your Web site is where you can house your content, build community, make sales, and grow your business. It is crucial that your Web site reflect your branded image and that you provide ways for people to get to know you.
• Have a welcome audio or video message that your visitors can click on
• Display written, audio, or video testimonials from your customers, clients, and students
• Make sure your Web site is a warm and inviting place where people will want to frequent
• Post fresh and informative written content
Continuing the analogy, let’s talk about advertising. Perhaps you advertise your business on the radio or in your local newspaper. Online you can advertise on Google, Facebook, or by purchasing ad space on someone’s Web site. There are also numerous ways that you can advertise your business for free. You can place your signature, business name, tagline and Web address in your signature on the social networks or forums. You can write articles and in the bio box at the end of the article you can invite people to visit your Web site. You can also advertise via a YouTube video, linking viewers to your products. This will be discussed later.
Networking and interacting with others is a vital component of relationship marketing. Regarding networking, in your community you can go to the chamber of commerce or business networking groups, whereas online, we have social networks and forums. Social networks and forums are to your online business what offline business groups are to more traditional brick and mortar businesses. So, as you can see, setting up an online business is much like setting up and promoting an offline business.
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If you enjoyed this article, I invite you to receive a free chapter of my book at www.ConnectCommunicateProfit.com
I’d love to hear your comments and questions and look forward to getting to know you.
All the best,
D’vorah Lansky
Relationship Marketing Wizard | Author | Speaker | Educator
www.BlogWorldTour.com/blog
Continuing with our guest blogging series, I’d like to share with you today two of my favorite WordPress plugins. Plugins not only enhance your site’s functionality, they can also enhance your ability to build relationships online. There are thousands upon thousands of plugins to choose from in the WordPress directory. Take care as you don’t want to use too many plugins as they will slow down your site and in some cases even interfere with your blog being displayed properly.
If you ask avid bloggers to list their top five most favorite plugins, you’ll get a wide variety of answers. There response will be influenced by what they are wanting to accomplish on their blog.
Some bloggers favor plugins that help them with their SEO (Search Engine Optimization). Video bloggers will favor plugins that allow them to easily post videos on their site and create a light box effect for their videos.
Today we are going to talk about two WordPress plugins favored by bloggers who rely on building their businesses by building relationships.
The first WordPress plugin that I’d like to share with you is called, Comment Luv. Comment Luv adds an icon below your posts with a checkbox next to it. When this box is checked and people leave a comment on one of your blog posts, it will automatically pull in a link to the most recent blog posts from their blog!
This is a fantastic way to add value added content to your site while building relationships with your readers and making it more enticing for people to want to leave comments on your posts.
Comment Luv rewards your readers, encourages more comments and can build community spirit. You can download the plugin from the WordPress directory. You also have the option of registering, for free, on the CommentLuv site if you’d like to be able to share links to numerous blog feeds.
The second plugin I’d like to share with you today is called WP-Polls. This plugin allows you to create polls so that you can engage your readers and get their input on key topics. For example, you can set up the WP-Polls widget in your member’s area and poll your students to find out:
• What they are enjoying most about the course
• What topic they’d like to learn more on
• Or even whether they have a WordPress blog or not.
WP-Polls is extremely customizable and there are many options for you to choose from. If you could ask your readers anything, what would you ask them?
Powerful Plugins
Being that I am such a raving fan of WordPress and of WordPress plugins, I put up a site dedicated to sharing what I love most about my favorite 50 or so plugins (see link below). This is a hobby site and there is nothing to purchase at this time. It is also a work in progress and I’m having a blast reviewing and sharing these plugins.
Do you have a favorite WordPress plugin that you use and highly recommend? Are you looking for a WordPress plugin to accomplish a specific task? Share your comments below and let’s learn from one another.
Please note that as part of the Blog Tour, there is a Commenting and Tweeting contest. You get points for each comment and each tweet about this post or Jessica’s posts on my site – using the hashtag – #blogworldtour . Visit the Blog Tour site for full contest details.
Thanks again Jessica for having me as a Guest Blogger on your site!
All the best,
D’vorah Lansky
Relationship Marketing Wizard | Author | Speaker | Educator
www.BlogWorldTour.com/blog
I’d like to thank Jessica for having me as a Guest Blogger on her site. Jessica and I met as a result of networking on Facebook. We began corresponding and became friends. Jessica was a guest speaker on my online radio show, in fact you can listen in to the interview by visiting here.
Jessica and I are participating in a Blog World Tour and thus my readers will have the privilege of reading Jessica’s articles the same week that I will be sharing my thoughts here on your site. Thank you Jessica for this opportunity and for sharing your wisdom with my readers.
My name is D’vorah Lansky and I’ve been marketing online since 1994. My area of focus is in Relationship Marketing and working with professionals to help them build their businesses both online and offline.
Today I’d like to share with you a few thoughts about relationship marketing. From a business point of view, relationship marketing is doing business with people whom we’ve built a relationship with or with people who are highly recommended by people whom we have a relationship.
To put this in perspective in your own life, think of a time that you have needed, say, the services of a plumber or painter. Did you flip through the phone book and make a random phone call, or did you call someone you know and ask for a referral to someone that they could highly recommend, someone they have a relationship with?
By building relationships, you are building friendships and your network. By helping people in your network, by referring them to others, and, when appropriate, being available to brainstorm ideas with them, you will ensure that they’re going to want to know you, they’re going to want to refer you, and they’re going to potentially want to do business with you. Relationship marketing is the type of marketing that will not only bring more value to your business but will bring a sense of purpose to what you do.
Let’s take this concept online. Jessica is a perfect example of relationship marketing in action. One reason why she is so successful is not just because she is an exceptional teacher and marketer, but because it is very clear to her students and clients that she deeply cares about them and their success.
Interacting on the social networks provides many opportunities for building relationships and thus potential business partnerships or clients. When you participate in conversations online, are you the person who is always interjecting about what a great product or service you offer, or are you spending time answering questions and interacting, thus getting to know people?
Have you ever met people that you’ve come to admire and trust and, truth be told, it didn’t matter what they were selling, you wanted to do business with them? Relationship marketing is about reaching out and touching your potential client. As a small business owner or entrepreneur, you truly are the heart of your business and when your potential client comes to know you on a personal level they will consider you an ally and want to buy from you.
If you enjoyed this article, I invite you to receive a free chapter of my book at www.ConnectCommunicateProfit.com
I’d love to hear your comments and questions and look forward to getting to know you.
All the best,
D’vorah Lansky
Relationship Marketing Wizard | Author | Speaker | Educator
www.BlogWorldTour.com/blog
1. Create A Memorable Name And URL For Your Fan Page.
It’s important that your fan page is immediately recognizable to your prospective customers and clients. Depending on how your prospects recognize you (either through your personal name or company name), you will want to name your page as an extension of your brand. Once you have named your page, and have at least 25 fans, you will want to secure your username at http://facebook.com/username. This allows you to promote y our fan page using a vanity URL which is much shorter and simpler for your fans to find.
2.Use A Compelling Image
One of the most important components of your Facebook fan page is the image that you upload. It’s important to understand that the ideal image is 200 pixels wide by 600 pixels high. Therefore, you’ll want to edit your image to these dimensions before you upload it to Facebook.
Of course, you also want to make sure that your image is clear, compelling and is an excellent representation of you and your small business.
3.Control Where Your Fans First Land
Most small business owners don’t realize that you can control where your fans first land when they visit your Facebook fan page. Believe it not, you probably don’t want them to land on your Wall. The main reason is that you don’t have total control over what is posted to your Facebook Wall since much of its content is created by your fans.
Facebook allows you to create a customized page for your Fans to land on. You can even include pictures, text-links, videos and many other pertinent applications. To create a customized landing page, search through the Facebook applications and find the FBML application. Paste in the FBML code and then edit your fan page settings to select the specific tab that you wish newcomers to land on.
4.Integrate Facebook Applications
At the time of this writing there are over here are over 55,000 applications on the Facebook platform that can be directly integrated into your fan page. This means that as newcomers land on your Facebook page they will have various ways to interact with you and your brand.
It’s important that you create a memorable experience for your Fans so that they continue to visit your fan page again and again.
5.Import Your Blog
One of my favorite Facebook applications is the Notes application. This allows you to import your blog feed so that every time that you post to your blog, your fan page is automatically updated. Of course, fans are then able to read, comment and interact with your blog post directly on your fan page.
6. Interact With Your Fans
As you build your fan base, you will begin to receive comments on your new status, photos or videos and new discussion threads. It’s vital that you interact with your fans. We are in the midst of a marketing revolution that revolves around building and sustaining relationships. Therefore, it’s vital that you participate in the discussion, answer questions and take the time to engage with your fans on a daily basis.
7. Publish Relevant Content
Your Facebook fan page is no different than other social media platforms. It’s incredibly important to provide interesting and engaging content to your readers. Take the time to update your status with interesting facts about your industry, integrate your blog posts and publish informative videos and articles that will position you as an expert within your industry.
8. Update Your Status Regularly
Although quality content and engagement with your fans is crucial, the most important aspect when marketing through your Facebook fan page is persistence. It’s imperative that you keep your fans engaged on a regular basis. Not only does this bring in a consistent flow of new fans, it keeps your brand continuously in front of your current fans as well.
9. Promote Your Small Business Through Your Bio
If your Facebook fan page is interesting and interactional, many fans will want to find out additional information about you and your small business. Make sure that your bio is fresh, engaging and lets your fans know exactly what you do and why you are a leader in your industry. In addition, it should include a hyperlink that fans can click on to visit your website for additional information.
10. Promote Your Events
Events (live or virtual) are an amazing way to promote your brand to fans. You simply create an event in your Facebook account and allow your fans to register and attend your event. Obviously, this can create incredibly engaging and interactional experiences for your Facebook fans while promoting your small business in the meantime.
A Facebook fan page is fast becoming a necessity in today’s marketplace. So, make sure to create a powerful Facebook fan page that positions your brand as a leader in your industry.
I have a very strange question to ask you. Do you believe in dating someone before you get married? My guess is that you’re rolling your eyes and saying, “Of course, you should date before you get married! Are you crazy?”
The reason I’m asking this crazy question is because many small business owners expect their prospects to commit to a serious relationship with them before they even know them. Think about it for a minute.
Most small business owners put up their company website and wait for the prospects to start pouring in the door. If prospects land on the website, that same small business owner expects the customer to simply shell over their hard-earned money instantly.
The problem is that it just doesn’t work like that. Customers want to get to know you before they commit. They need to trust you, like you and understand you. It’s really no different than marriage.
Research suggests that customers need to connect with you an average of seven to twelve times before they are ready to take out their wallet and spend money to do business with you. In all reality, your customer is going to do business with you when they are ready to do business with you.
That means that we need strategies to connect with our prospects in a multiple of different ways. We want to be a constant reminder to our customers that when they are ready to buy, we are there to support them. The only way this can be accomplished is by continuing to build a meaningful relationship with our prospects.
The good news is that this doesn’t need to an overwhelmeing task. In fact, much of the connections with your prospects can be accomplished through the power of automation.
Here’s an example of how I “woo” my prospects and develop a serious relationship with them.
First of all, through my various marketing efforts, they arrive at my landing page. My landing page is designed with one purpose in mind. Mainly, I want my prospect to feel safe, secure and begin the process of “getting to know me.” I’m not expecting a sale on the first encounter.
In addition, I offer my prospects free and valuable information that allows them to get to know me. If my prospect feels comfortable with my landing page, they supply me with their name and email. This is where the relationship begins and the real automation kicks in.
Once I have a prospect’s information, I connect with them in a number of ways:
• Email autoresponder messages that are sent out automatically;
• Videos for my prospect to watch;
• Podcasts and audio reports to listen to;
• Special reports that I have written that highlight my industry;
• A chance to subscribe to my blog and learn more about shoestring marketing;
• Invitations to special webinars or teleseminars that I host.
Naturally, there are dozens of other ways that you can connect with your prospects and begin to build powerful relationships. Let your imagination be your guide.
Most importantly, you must give your prospects many different ways to connect with you and to begin building that incredibly valuable relationship. Because once they feel a strong connection with you, they usually end up making that commitment.
Last week I was a lucky audience member at an Oprah taping. (And, if you know anything about me, you know that I am a die-hard Oprah fanatic.)
I had purchased the tickets at an auction a few months back and when I called the reservation line, I was given a choice of a few different dates. However, I wasn’t given any information about who would be on the show or what the show was about, so I simply picked the date that fit best with my schedule.
My sister, Alicia, and I drove down to the city, got in line and soon found out that the guest on the show was none other than Adam Lampert. Now, I hate to show my age (and my obvious cluelessness about the world of entertainment), but I really had NO idea who Adam Lampert was.
Of course, the twenty-year old, Adam Lampert groupie standing in line in front of us, was clearly appalled at our lack of education. Much to her dismay she had to explain to my sister and me that Adam was the Runner-up from the last season of American Idol. She proceeded to show me her T-shirt imprinted with a picture of Adam with his jet-black, wild hair, black eyeliner and unmistaken “glam” look.
Now, I like to think of myself as pretty hip and accepting but, this Adam Lambert was definitely not my style. I think that the black nail polish just threw me for a loop.
Fast forward a few hours later and Oprah calls Adam out to the stage for an interview before he sings his first song.
Well, what can I say? He was absolutely adorable, charming, articulate and incredibly likable. In fact, I really, really LIKED Adam Lambert. Not only that, but when he performed, I was dancing and singing along with the best of the hard-core Adam fans.
After we left the show, my sister and I played his CD on full blast and, I must admit, we’re now big fans. (i.e. if I didn’t have kids, I’d be touring his band.)
The whole, crazy experience made me realize that as much as we avoid “judging a book by its cover,” it happens all the time.
It’s not fair, but prospects are going to make snap judgments the minute they encounter you and your small business. They may judge you on your looks; they may judge you on your gender; they may judge you based on the name of your company. Your prospects make their judgments based on their own personal interactions with the world, so it’s impossible to determine how each prospect will judge you when they first encounter you. However, you can rest assured that you will be judged.
Malcolm Gladwell, author of Blink states, “Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions . . . by changing the experiences that comprise those impressions.”
The bottom line is that it’s imperative for small business owners to discover a way for prospects to get to know them beyond that first impression. Fortunately, with the vast array of marketing tools available, this isn’t a difficult task to accomplish.
In today’s competitive environment, small business owners who realize that marketing is about cultivating relationships, building trust and remaining transparent are the winners.
If you’re a car sales-person, you’ve certainly run across many individuals who have deep-seeded beliefs about your integrity. As Gladwell suggests, these prospects have developed their impression based on their own experiences and the experiences that they have heard from others.
However, you have the ability to change your prospects’ experiences. It’s within your power to create a brand new, positive experience for your prospect. Obviously, you need to educate, offer value and show your prospects, beyond a shadow of a doubt, that you are a truthful and honest car sales-person. Because, if you can show them a new reality, they will change their minds.
One of your jobs, as a small business owner, is to continually educate your prospects beyond their initial judgments. You need to showcase your personality and your own unique qualities. This doesn’t mean that you have to put together a slick presentation of your tap-dance skills. You simply need to be you.
Too many small business owners are so wrapped up in “professionalism” that they’re afraid to let their prospects know who they really are; this is a huge mistake. Talk to your prospects; engage them; develop a relationship with them. This is how the new Fortune 500 companies are being built – one relationship at a time.
And remember, as you read this article, I just may be touring with Adam Lampert. He changed my reality – who would have guessed?
If you’re a small business owner, you’re probably aware that social media marketing is all the rage right now. Not only is it popular for personal use, but also for savvy business owners looking for ways to market their businesses efficiently and economically.
But, if find yourself tentative about jumping into the social media marketing scene, you’re not alone. Marketing through social media platforms is an entirely different experience for most business owners. And, of course, “different” always causes hesitation.
Interestingly enough, walking into the social media scene is much like walking into a huge cocktail party. In both instances you are going to meet people of all shapes and sizes.
Here are the ways that I often categorize social media types:
1) Shy and Awkward. This person lurks in the shadows and is afraid to interact with anyone. They stand on the sidelines listening and observing, but are too afraid to step into the party and start meeting people. Unfortunately, by remaining in the background, they will never understand the entire experience.
2) Loud and Obnoxious. You know this one! You can hear their voice booming from miles away. They talk too loud, too much and monopolize the conversations. No one can get a word in edgewise.
3) Life Of the Party. These are the people that make you laugh. They have funny stories to tell, positive comments to make and just make the party more fun. You always look forward to talking with them again. They may get a bit goofy and dance with a lampshade on their head, but you must admit that they always add that extra spice.
4) Know-It-All. You are going to meet at least one person who seems to have all the answers. In addition, they aren’t afraid to tell you what you are doing wrong, how to do it right and why you should listen to them. Always remember that the know-it-all usually doesn’t know-it-all.
5) The Bore. We have all been stuck in the corner, at one time or another, with the person who drones on and on about their “Aunt Mary’s blood pressure medication.” Since there doesn’t seem to be any easy escape, you end up nodding in agreement at their mind-numbing stories for hours on end.
6) The No-Show. There’s always someone who doesn’t show up. They say that they will be there, but “something always comes up!” They RSVP, have the best of intentions, but just never quite get there.
7) Friendly Interactor. This is what the party is all about. The friendly people who ask questions, make you smile, share fun stories and remind you that coming to the party was worth it after all (even if you did have to suffer through a few obnoxious, boring, know-it-alls in the process)!
So, in my own experience social media mimics the real world. You just need to decide how you want to be perceived, the type of people you want to gather around and, of course, the type of people you want to avoid.
So, get into that party and meet all the different varieties of people. In the end, you’ll be glad that you did.
If there’s one piece of advice that outshines and outperforms time and time again, it’s the idea of offering free materials and resources to your prospective clients and customers.
In my opinion, there is nothing that you can do to catapult your business more quickly to the top.
The first reason is that marketing has changed dramatically in the past few years. People are sick of interruptive ads and hate being sold. The consumer is becoming more immune to the old ways of advertising and is looking for ways to interact with the companies that they do business with.
Today’s marketplace wants to develop relationship with companies before they make a purchase. So, it’s your job to make sure that there are plenty of different ways for the customer to get to know you.
The second reason is that by offering your prospects a free sample of your product or service, it allows them to get a taste for who you are and what you represent.
Your local grocery store has been using this exact concept for years. While you are strolling the aisles, they offer you a free sample of a tasty food item. You probably wouldn’t have purchased that item until you tasted it. Now, you’ve sampled it and you’re hooked!
It’s really no different with your prospects. Once they have sampled your wares, they are much more likely to make a purchase. Especially in today’s overcrowded marketplace, if you aren’t doing anything to separate yourself from your competition, your prospective clients and customers will simply ignore you.
The third reason is that when you offer your prospects free resources, it automatically positions you as an expert in your particular industry. If your free product/resource is high quality (and it must be high quality!) then, your prospects will automatically trust your authority in this particular field.
The best news is that developing free offers and resources doesn’t have to be an overwhelming task. The most important factor when creating your free resource is to make sure that it’s not a sales pitch. It needs to be educational, informative and essentially solve a problem that your prospects are facing.
If you are able to create an instructional free offer that teaches your prospect something that they didn’t know before, the long-term benefits are priceless.
There are dozens of examples including:
- Downloadable e-books
- Downloadable audio classes
- Articles
- E-Courses
- Ezine or Newsletter Subscriptions
- Special Reports
- Videos
- CD’s
- DVD’s
- Free Webinars/Teleseminars
- Complimentary Coaching Sessions
- Free Local Seminars
Obviously the sky is the limit and creativity helps. If you are able to write or produce the material yourself, that’s wonderful. If you need to hire an inexpensive “ghost-writer” go to: www.guru.com and describe your project in detail. You will soon have dozens of people who will bid on your project for a very reasonable amount.
When clients access free material that you have developed, they will intrinsically view you as an expert in your industry. They will get to know you and your business style and begin to trust you. Of course, trust is a key component to building a lasting business relationship.
Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that’s all there is to it.
However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.
Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers’ emails; marketing is how cheerfully and quickly you refund your customer’s money.
There is research to suggest that when a customer or client is happy and satisfied with your product or services, they will tell up to 10 of their friends. However, if a customer or client is unhappy with your product or services, they will tell up to 50 friends.
Obviously, you want to do everything humanly possible to make your customer’s day.
Last week, my family took a day-long trip to Lake Geneva, Wisconsin (a small tourist town on a beautiful lake). The place was packed and it was almost impossible to find a place to park. Once we finally did find a parking place, we had to put twelve quarters into the parking meter.
Well, of course we didn’t have ten quarters handy so I went into the nearest store to see if they would give me change for three dollars. The woman behind the counter huffily answered that she was “not an ATM machine and if I wanted change I needed to purchase something.” She then abruptly turned away with a huff.
Needless to say, I won’t be entering THAT store ever again!
I walked into the next store feeling that it would be the same story. However, to my surprise the woman behind the counter smiled and said that “of course she would give me quarters for the parking meter!” She cheerfully pulled out twelve quarters as she engaged in a nice conversation with me. She commented that my kids were adorable, how wonderful the weather had been and asked if I wanted a complimentary cup of coffee.
I ended up buying $50 of merchandise from her store. The store was http://www.genevagiftsandfudge.com/
Even if you don’t have a brick and mortar store, the various ways that you interact with your customers and clients will profoundly affect your business. It could even be the difference between small business success and small business failure.
Shoestring marketers inherently understand that one of the main components in the success of their small business is how to position themselves as unique, remarkable and extraordinary. In today’s vast ocean of millions of competing small businesses, you and your business will quickly drown if you remain ordinary. It is only the exceptional that survive.
However, the word “exceptional” can be incredibly intimidating for the small business owner. It conjures up images of superheroes and non-human strength. Be that as it may, it’s really not all that difficult to become exceptional in today’s market. One of the most common dictionary definitions of the word exceptional is, “not conforming to a general rule or pattern.” Basically, you don’t want to be like everybody else.
Take a minute and think about the vast majority of businesses that are content to be ordinary. They don’t answer emails, they keep you on hold forever, they offer unfriendly or inferior customer service. Obviously, the list could continue, but there’s no doubt that the business that exceeds your expectations is an anomaly.
Since I am the daughter of an orchestra conductor, I have had the distinct pleasure of meeting some of the most famous artists around the world including Yo-Yo Ma, Itzhak Perlman, Kathleen Battle and recently, a classical guitar quartet known as the Romeros (you can learn more about them at www.romeroguitarquartet.com ).
After the concert, there was a dinner party for select guests and donors of the symphony. Obviously, the Romeros were not expected to attend. (In fact, very few artists would take the time to attend an after-hours dinner party) But, the Romeros are not content to be just like everyone else. They came to the orchestra party afterward, they mingled with the guests, they ate dinner with the symphony donors and, much to our delight, Pepe Romero got out his guitar and played.
That is what I call “exceptional marketing.” The Romeros went above and beyond the call of duty and exceeded our expectations. As a result, there are now dozens of us that are not just devoted listeners, but “raving fans” who are telling everyone we know about the talent and genius of The Romeros.
What are you doing in your own business that exceeds the expectations of your clients, customers and prospects? Remember, this is not about superhuman feats and accomplishments. It could be as simple as answering emails quickly and efficiently, offering incredibly friendly and supportive customer service, or underpromising and overdelivering.
When you take it upon yourself to stand apart from the crowd and refuse to do business like everyone else, you abandon “ordinary” and catapult to the top of your industry. But, best of all, you and your small business can never drown when you are standing on top of a mountain.