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	<title>Shoestring Marketing&#187; relationship marketing</title>
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	<description>small business &#124; shoestring budget &#124; big results</description>
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		<title>3 Tips for Writing Your About Page</title>
		<link>http://www.jessicaswanson.com/3-tips-for-writing-your-about-page/</link>
		<comments>http://www.jessicaswanson.com/3-tips-for-writing-your-about-page/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 10:00:10 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA["how-to" articles]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

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		<description><![CDATA[Did you know that the “About Page” is the 2nd most popular page on your website? The main reason so many of your website guests pay a visit to this page is simply because they’re interested in knowing the “person” behind your small business. They just want to connect with an actual human being. (Is [...]]]></description>
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		<title>Are You a Small Business Teacher or a Small Business Preacher?</title>
		<link>http://www.jessicaswanson.com/are-you-a-small-business-teacher-or-a-small-business-preacher/</link>
		<comments>http://www.jessicaswanson.com/are-you-a-small-business-teacher-or-a-small-business-preacher/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 10:00:57 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=3018</guid>
		<description><![CDATA[When you think about it, there’s a lot in common between teachers and preachers. Teachers dispense information to their class; preachers impart their own belief system on their congregation. Students look to their teacher for knowledge; the congregation looks to their preacher for answers. Teachers share their knowledge; preachers share their convictions. But, there is [...]]]></description>
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		<title>Good, Fast or Cheap</title>
		<link>http://www.jessicaswanson.com/good-fast-or-cheap/</link>
		<comments>http://www.jessicaswanson.com/good-fast-or-cheap/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 10:00:21 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[small business success]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2964</guid>
		<description><![CDATA[I was walking into a local print shop and immediately noticed the sign hanging on their door, “Good, Fast or Cheap – You Can Have Two, But Not All Three.” This sign isn’t just some great motto that the owner made up on the fly. It’s actually a well-researched theory that many smart small business [...]]]></description>
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		<title>50 Emotions and Situations People Want to Avoid</title>
		<link>http://www.jessicaswanson.com/50-emotions-and-situations-people-want-to-avoid/</link>
		<comments>http://www.jessicaswanson.com/50-emotions-and-situations-people-want-to-avoid/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 10:00:32 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[top 50]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2831</guid>
		<description><![CDATA[People buy for one of two main reasons: to improve their lives or to avoid pain. Last week, I talked about 50 reasons why prospects are going to buy your products or services 50 Reasons Why People Buy. There are hundreds of reasons why a prospect would purchase your product or service in order to [...]]]></description>
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		<title>What I Know for Sure About Marketing</title>
		<link>http://www.jessicaswanson.com/what-i-know-for-sure-about-marketing/</link>
		<comments>http://www.jessicaswanson.com/what-i-know-for-sure-about-marketing/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 10:00:06 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2825</guid>
		<description><![CDATA[If you know anything about me than you know that I’m a huge Oprah fan. The hugest. I’ve been to her show four times. I even held her hand for 30 seconds (and then didn’t wash it for 24 hours). And yes, I actually HAVE talked to her personally &#8211; for the thirty seconds while [...]]]></description>
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		<title>Is the Customer Always Right?</title>
		<link>http://www.jessicaswanson.com/is-the-customer-always-right/</link>
		<comments>http://www.jessicaswanson.com/is-the-customer-always-right/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 10:00:55 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=2783</guid>
		<description><![CDATA[You’ve heard the old adage: the customer is always right. You can take that stale, old advice and throw it straight into your circular file because if you have customers, then you know that they come in all sorts of shapes and sizes. They can be enchanting, funny and utterly delightful. Or, they can be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Tips For Creating a Fantastic Facebook FanPage</title>
		<link>http://www.jessicaswanson.com/10-tips-for-creating-a-fantastic-facebook-fanpage/</link>
		<comments>http://www.jessicaswanson.com/10-tips-for-creating-a-fantastic-facebook-fanpage/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 16:54:57 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1047</guid>
		<description><![CDATA[1. Create A Memorable Name And URL For Your Fan Page. It’s important that your fan page is immediately recognizable to your prospective customers and clients. Depending on how your prospects recognize you (either through your personal name or company name), you will want to name your page as an extension of your brand. Once [...]]]></description>
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		<slash:comments>17</slash:comments>
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		<title>Building Powerful Relationships With Your Prospects</title>
		<link>http://www.jessicaswanson.com/powerful-relationships/</link>
		<comments>http://www.jessicaswanson.com/powerful-relationships/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:21:02 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[shoestring marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=1013</guid>
		<description><![CDATA[I have a very strange question to ask you. Do you believe in dating someone before you get married? My guess is that you’re rolling your eyes and saying, “Of course, you should date before you get married! Are you crazy?” The reason I&#8217;m asking this crazy question is because many small business owners expect [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Let Your Small Business Personality Shine!</title>
		<link>http://www.jessicaswanson.com/let-your-small-business-personality-shine/</link>
		<comments>http://www.jessicaswanson.com/let-your-small-business-personality-shine/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:22:29 +0000</pubDate>
		<dc:creator>Jessica Swanson</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>

		<guid isPermaLink="false">http://www.jessicaswanson.com/?p=970</guid>
		<description><![CDATA[Last week I was a lucky audience member at an Oprah taping. (And, if you know anything about me, you know that I am a die-hard Oprah fanatic.) I had purchased the tickets at an auction a few months back and when I called the reservation line, I was given a choice of a few [...]]]></description>
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		<slash:comments>9</slash:comments>
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