One of the most common complaints I hear from small business owners is the issue of time-management. How do you manage your marketing, book-keeping, research, new product creation, and customer service when there are only 24 hours in the day?
In addition, if you are marketing “on a shoestring” then you’re forced to spend more time on your business than money. This can be a tricky problem.
First of all, it’s important to remember that we all are given the same amount of hours each day. When I was building my business, I innately understood that marketing was key to my success as a small business owner.
Therefore, I was active on ten social networks, maintained a blog and ezine, wrote an article each day, sent out weekly press releases, hosted weekly Webinars, gave several weekly interviews….all while growing my business and caring for my family. I did not start with an assistant and spent zero money on marketing.
So what was my secret formula? I “recycled” my marketing. I knew that if I was going to accomplish a large amount every single day, then I had no choice but to work quickly and efficiently. I didn’t work hard; I worked smart.
Here is an example of how you can recycle your own marketing.
Pick a topic relevant to your industry and write a 500-word article. Post the article to two or three article directories and, once your article receives quite a few views, it will begin bringing targeted visitors to your website. This task should take you about one hour from start to finish.
Perhaps most individuals would start a completely different task at this point. Not you! If you have just spent one hour creating an article, it’s important that you duplicate those efforts.
Therefore, here is a list of how to reuse your article to bring even more visitors to your website:
1) Turn the article into a script, film a video and post it on YouTube.
2) Tweak the article and post it on your blog.
3) Reuse the article in your weekly ezine or online newsletter.
4) Adapt the article and use it in an email campaign.
5) Rearrange the article and submit a press release.
6) Turn the article into part of an online e-course.
7) Adapt the article idea for a Webinar or Teleseminar.
8) Use the article for the basis of an interview.
9) Turn the article into a Special Report.
10) Use the article as a basis of a Podcast.
Obviously, the possibilities on how to recycle an article are endless! The point is that you want to get as much possible mileage out of your original article as necessary. This is crucial for online success. The last thing that you want to do is to submit an article, then write an entirely different blog post, tape a YouTube video from scratch, etc.
As smart, and often time-crunched, business owners, we need to use our time as efficiently as possible. I have found that “recycling” marketing ideas is one of the most efficient ways to get more done in less time!
