In 1895 an Italian economist by the name of Vilfredo Pareto made an interesting discovery. He found that 80% of Italy’s land was owned by just 20% of the population. Although his research was based on land acquisition, the theory behind his work remains intact today and is referred to as Pareto’s Principle or the 80/20 Rule.

Interestingly enough, the Pareto Principle can be applied to your marketing efforts as well. Basically, 80% of your marketing results come from 20% of your marketing efforts. If you can correctly identify the 20% of your marketing that works, you will save an incredible amount of time in your business. And as any good shoestring marketer knows, time is money.

However, how do you separate the marketing that is producing good results as opposed to the marketing that is zapping your precious time?

Here are a few clues that you are spending time on tasks that are NOT producing results for you:

• You spend hours “getting ready to market” as opposed to “marketing”

• Your marketing efforts are taking much longer than you anticipated

• You’re working on marketing platforms that are outside of your area of expertise.

• You are using dozens of marketing platforms, but still achieve poor results

• You are frustrated, burned-out and often feel that your marketing hasn’t accomplished anything.

Here are a few clues that you are spending time on marketing tasks that ARE producing results for you:

• You’re concentrating ONLY on the marketing platforms that help to boost your business and achieve your goals.

• You complete your marketing quickly and efficiently each day

• You feel that you focus on your areas of marketing expertise and outsource the tasks that you are not good or prefer not to do.

• You clearly understand what marketing platforms produce the best results for you and your business.

• You have mastered a few marketing platforms and ignored the rest.

If you find that you tend to fall in the first category, then there are three simple ways to increase the effectiveness of your marketing efforts.

First of all, pick five marketing platforms and become an expert on these. Unfortunately, in today’s society, small business owners are overwhelmed by their marketing choices.
As a result, small business owners often dapple with dozens of different marketing platforms with poor results.

You will never succeed if you are a “Jack of All Trades, Master of None.” Instead, select just five platforms and become a dominating presence there. After you have mastered your five, then you can add additional platforms to your marketing portfolio.

The second way to increase the results of your marketing is to purchase a link-tracker that will track where your prospects are coming from.  A link tracker will give you a clear idea which marketing efforts work and which don’t. One of my favorite link trackers is Linkcounter at http://www.linkcounter.com

Linkcounter allows you to set up an unlimited number of links which will keep track of who clicks on your URLs. This is information that every marketer must have.

Finally, focus on your marketing strengths. If you love to write, then market your business through blogs, ezines and articles. If you enjoy speaking, then host a radio show, teleseminar and podcast. And if you like online networking, then tap into the power of online business communities like LinkedIn, Ryze and eCademy.

If you use your own personal strengths to drive your marketing efforts, the results will be so much more effective.

Eventually, you want to increase time on the 20% of your platforms that are producing results for you and eliminate the 80% of your platforms that are not producing results.
If you follow this simple 3-step formula, your business and your time will skyrocket! You will find that you are spending less time on your business, yet making more profits.

One of the most common complaints I hear from small business owners is the issue of time-management. How do you manage your marketing, book-keeping, research, new product creation, and customer service when there are only 24 hours in the day?

In addition, if you are marketing “on a shoestring” then you’re forced to spend more time on your business than money. This can be a tricky problem.

First of all, it’s important to remember that we all are given the same amount of hours each day. When I was building my business, I innately understood that marketing was key to my success as a small business owner.

Therefore, I was active on ten social networks, maintained a blog and ezine, wrote an article each day, sent out weekly press releases, hosted weekly Webinars, gave several weekly interviews….all while growing my business and caring for my family. I did not start with an assistant and spent zero money on marketing.

So what was my secret formula? I “recycled” my marketing.  I knew that if I was going to accomplish a large amount every single day, then I had no choice but to work quickly and efficiently. I didn’t work hard; I worked smart.

Here is an example of how you can recycle your own marketing.

Pick a topic relevant to your industry and write a 500-word article. Post the article to two or three article directories and, once your article receives quite a few views, it will begin bringing targeted visitors to your website. This task should take you about one hour from start to finish.

Perhaps most individuals would start a completely different task at this point. Not you! If you have just spent one hour creating an article, it’s important that you duplicate those efforts.

Therefore, here is a list of how to reuse your article to bring even more visitors to your website:

1)     Turn the article into a script, film a video and post it on YouTube.

2)     Tweak the article and post it on your blog.

3)     Reuse the article in your weekly ezine or online newsletter.

4)     Adapt the article and use it in an email campaign.

5)     Rearrange the article and submit a press release.

6)     Turn the article into part of an online e-course.

7)     Adapt the article idea for a Webinar or Teleseminar.

8)     Use the article for the basis of an interview.

9)     Turn the article into a Special Report.

10)  Use the article as a basis of a Podcast.

Obviously, the possibilities on how to recycle an article are endless!  The point is that you want to get as much possible mileage out of your original article as necessary. This is crucial for online success. The last thing that you want to do is to submit an article, then write an entirely different blog post, tape a YouTube video from scratch, etc.

As smart, and often time-crunched, business owners, we need to use our time as efficiently as possible. I have found that “recycling” marketing ideas is one of the most efficient ways to get more done in less time!